Sales Guide

Square Resource Guide

← Back to Square Submission

Everything you need to sell, price, and close Square deals — with step-by-step workflows and templates.

What Square is in the NextPay lineup

  • If a merchant is already on Square: we can only convert them if they're on rack rate with another reseller — we convert them by switching them to cash discount at 4%.
  • If a prospect is not on Square yet: They choose one of two pricing models (see below), sign up through that link, and get their account + application. No negotiation — the rate is the rate. 4% cash discount OR rack rate (IC+). During underwriting, they can request rates between 3-4% if needed.

Pricing models & hardware

Two processing options: Merchant chooses one model, signs up through that link, and completes their application there. See "Submit a Square deal" section for signup links.

Processing rates (no negotiation)
Cash Discount4% all-in (can request 3-4% during underwriting)
Rack RateInterchange-plus (IC+)
Hardware & software (see squareup.com/pricing for full list)
Square Stand (POS system)Free plan or Plus $49/mo
Square Register (full-featured POS)Free plan or Plus $49/mo
Hardware options: Buy upfront OR finance monthly
Square Terminal (all-in-one)$299 upfront or monthly payment plan
Square Handheld (mobile reader)$399 upfront or monthly payment plan
Square Reader (plug-in reader)$59 upfront or monthly payment plan

Important: Processing rates are fixed — no "meet or beat" negotiation. The rate is the rate.

Square Pricing Plans — Processing Fees

All plans include: Point of sale, reporting, receipt printing, integrations, inventory, and customer management. Merchants can switch plans anytime.

PlanCostIn-Person (Tap/Dip/Swipe)Online (Card-Not-Present)
Square Free$0/month2.6% + $0.153.3% + $0.30
Square Plus$49/month2.5% + $0.152.9% + $0.30
Square Premium$149/month2.4% + $0.152.9% + $0.30

Key point: All fees shown are effective rates. No additional per-transaction fees or statement fees. Plus and Premium plans save money for higher-volume merchants.

What's Included in Each Plan

Square FreeSquare PlusSquare Premium
Core FeaturesFree POS software, basic reporting, customer directoryAll Free features + advanced reporting, staff management, custom receiptsAll Plus features + priority support, custom branding, advanced analytics
ProcessingIn-person & online paymentsLower rates, lower per-transaction costLowest rates available with Square
DevicesFree mobile reader, pay-as-you-go hardwareHardware financing availablePremium hardware support & options
AppsSquare Appointments, Register, Point of SaleSquare KDS, Square Kiosk, InventoryAll included + early access to new features
Best ForStartups, pop-ups, low-volume merchantsRetail, food, salons, growing businessesHigh-volume merchants, multiple locations

Rate conversation — NO negotiation

Square rates are fixed and public. There is no "meet or beat" negotiation, no rate conversation, no playing with pricing. Merchant chooses: 4% cash discount OR rack rate (IC+). That's it. If they're already on Square, pitch converting them to cash discount at 4%.

Exception: During underwriting, rates between 3-4% can be requested — that's it. Keep this simple: tell them the rate, move on.

Submit a Square deal

1

Choose the pricing model

4% Cash Discount or Rack Rate (IC+) — that's the choice. Present both, let merchant pick. No negotiation.

2

Send signup link

Merchant chooses their pricing model and signs up through the corresponding link. This creates their account AND starts their application. They select hardware during signup.

💳 Cash Discount (4%) Signup

📊 Rack Rate (IC+) Signup

3

Gather docs & submit

Collect docs (see checklist below). Email order + docs to hello@nextpaypos.com — subject line 'Square deal — {DBA}'. Square will handle account activation & hardware shipment.

4

Log it

Log the deal in the CRM immediately — track stage, next step, go-live date.

Email template to merchant

Note: This is an example — personalize the wording and tone to match your style and the merchant's needs.

Hi [Merchant Name],

Great meeting with you today. Here's the Square setup we discussed:

Hardware: [Square Terminal / Handheld / Reader] ($[price])
Software: [Free plan / Plus $49/mo]
Processing: [Cash Discount 4% OR Rack Rate (IC+)] — your choice

Next step: You'll sign up through the link for your chosen pricing model (Cash Discount or Rack Rate). That completes your application and gets your account set up.

I'll email your complete order to hello@nextpaypos.com to get everything rolling. Watch for confirmation from Square and from our team.

Questions? Hit reply or call [your phone]. Looking forward to getting you live!

[Your name]

Common docs every deal needs

  • ✓ Signed merchant application (Square or NextPay)
  • ✓ Voided check or bank account info
  • ✓ Owner's driver's license (copy)
  • ✓ 3 months of business bank statements (or projections for new businesses)
  • ✓ Site/storefront photos (for POS placement installs)

Square Hardware — Full Pricing

All hardware can be purchased upfront or financed monthly. Current pricing; see squareup.com/pricing for latest.

Core Hardware
Register$799
Customer Facing Display$149
Customer Facing Display Countertop Mount$149
Stand (2nd Gen USB-C)$149
iPad (10th Gen 64GB)$349
Terminal$299
HandHeld$399
Kiosk$149
Displays & Readers
KDS 21.5$599
KDS 15.6$499
KDS & Kiosk Wall Mount$79
Reader (Contactless, 2nd Gen)$59
Reader (Magstripe)FREE
Printing & Scanning
Receipt Printer$299
Kitchen Printer$349
Thermal Sticky Label Printer$399
Barcode Label Printer$349
Barcode Scanner (Corded)$119
Barcode Scanner (Cordless)$249
Barcode Scanner (Hands Free)$249
Accessories & Add-ons
Cash Drawer$129
Case (iPad Mini)$79
Scale (USB)$500
Router (Cloud Gateway Ultra)$129
Access Point (Indoor)$129
Access Point (Outdoor)$179
Switch (16 PoE)$199
Switch (24 PoE)$699

Square Software & Features Included

All Square plans include access to these features. Features vary by industry type — some are industry-specific add-ons.

  • Text Message Marketing — send promotions & updates to customers
  • Gift Card Load — issue & manage gift cards in-store
  • Bitcoin Conversions — accept crypto payments
  • Square KDS App — kitchen display system for food businesses
  • Square Kiosk App — self-service ordering kiosk
  • ACH Bank Transfer (via invoice) — direct deposit payouts
  • ACH Bank Transfer (via API) — programmatic payouts
  • Cash App Afterpay — buy now, pay later integration

Industry-specific features: More advanced features available based on restaurant, retail, salon, or other industry type.

Square Implementation Services

Professional setup & migration services for a faster go-live. All pricing is one-time per merchant.

DIY (implement yourself)FREE1-hour onboarding call included
Plus Package$69930-min setup, dedicated dashboard walkthrough
Premium Implementation$1,49910 business days, hands-on training, staff setup
Onsite Package$2,199Everything in Premium + on-site hardware setup & staff training
À la carte services (add to any package)
Payroll Implementation$250Set up payroll with Square Payroll
Optimization Call$159Review setup, optimize settings for their business
Gift Card Migration$149Migrate existing gift cards to Square
Menu Build$149Build menu in Square for food/restaurant businesses
Loyalty Migration$149Move loyalty program to Square
Product Catalog Import$149Bulk import products into Square
Square for Franchises New Location$149Set up new franchise location in Square
Square Online Site Copy$149Build e-commerce site on Square Online

Custom rates: For services or scopes different than the above, pricing can be negotiated with Square's implementation team.

Support & resources

  • Square Partner Support: 855-700-6000 — partner questions, deal questions, technical support
  • Square Dashboard: square.com/dashboard ↗ — access merchant accounts, sales reports, settings
  • Square Pricing: squareup.com/us/en/pricing ↗ — full hardware & software pricing
  • Square Help Center: squareup.com/help ↗ — product docs and merchant FAQs
  • NextPay Deal Desk: Google Chat — deal structure, commission questions, rate clarifications
  • Merchant support: Send merchants to Square's help center for technical setup questions

Hardware setup & troubleshooting

Square's official setup guides for devices, peripherals and networking, plus troubleshooting steps and printer profile best practices.