Sales Guide

Square Resource Guide

Everything you need to sell, price, and close Square deals — with step-by-step workflows and templates.

What Square is in the NextPay lineup

  • If a merchant is already on Square: we can only convert them if they're on rack rate with another reseller — we convert them by switching them to cash discount at 4%.
  • If a prospect is not on Square yet: They choose one of two pricing models (see below), sign up through that link, and get their account + application. No negotiation — the rate is the rate. 4% cash discount OR rack rate (IC+). During underwriting, they can request rates between 3-4% if needed.

Pricing models & hardware

Two processing options: Merchant chooses one model, signs up through that link, and completes their application there. See "Submit a Square deal" section for signup links.

Processing rates (no negotiation)
Cash Discount4% all-in (can request 3-4% during underwriting)
Rack RateInterchange-plus (IC+)
Hardware & software (see squareup.com/pricing for full list)
Square Stand (POS system)Free plan or Plus $49/mo
Square Register (full-featured POS)Free plan or Plus $49/mo
Hardware options: Buy upfront OR finance monthly
Square Terminal (all-in-one)$299 upfront or monthly payment plan
Square Handheld (mobile reader)$399 upfront or monthly payment plan
Square Reader (plug-in reader)$59 upfront or monthly payment plan

Important: Processing rates are fixed — no "meet or beat" negotiation. The rate is the rate.

Rate conversation — NO negotiation

Square rates are fixed and public. There is no "meet or beat" negotiation, no rate conversation, no playing with pricing. Merchant chooses: 4% cash discount OR rack rate (IC+). That's it. If they're already on Square, pitch converting them to cash discount at 4%.

Exception: During underwriting, rates between 3-4% can be requested — that's it. Keep this simple: tell them the rate, move on.

Submit a Square deal

1

Choose the pricing model

4% Cash Discount or Rack Rate (IC+) — that's the choice. Present both, let merchant pick. No negotiation.

2

Send signup link

Merchant chooses their pricing model and signs up through the corresponding link. This creates their account AND starts their application. They select hardware during signup.

💳 Cash Discount (4%) Signup

📊 Rack Rate (IC+) Signup

3

Gather docs & submit

Collect docs (see checklist below). Email order + docs to hello@nextpaypos.com — subject line 'Square deal — {DBA}'. Square will handle account activation & hardware shipment.

4

Log it

Log the deal in the CRM immediately — track stage, next step, go-live date.

Email template to merchant

Note: This is an example — personalize the wording and tone to match your style and the merchant's needs.

Hi [Merchant Name],

Great meeting with you today. Here's the Square setup we discussed:

Hardware: [Square Terminal / Handheld / Reader] ($[price])
Software: [Free plan / Plus $49/mo]
Processing: [Cash Discount 4% OR Rack Rate (IC+)] — your choice

Next step: You'll sign up through the link for your chosen pricing model (Cash Discount or Rack Rate). That completes your application and gets your account set up.

I'll email your complete order to hello@nextpaypos.com to get everything rolling. Watch for confirmation from Square and from our team.

Questions? Hit reply or call [your phone]. Looking forward to getting you live!

[Your name]

Common docs every deal needs

  • ✓ Signed merchant application (Square or NextPay)
  • ✓ Voided check or bank account info
  • ✓ Owner's driver's license (copy)
  • ✓ 3 months of business bank statements (or projections for new businesses)
  • ✓ Site/storefront photos (for POS placement installs)

Support & resources

  • Square Partner Support: 855-700-6000 — partner questions, deal questions, technical support
  • Square Dashboard: square.com/dashboard ↗ — access merchant accounts, sales reports, settings
  • Square Pricing: squareup.com/us/en/pricing ↗ — full hardware & software pricing
  • Square Help Center: squareup.com/help ↗ — product docs and merchant FAQs
  • NextPay Deal Desk: Google Chat — deal structure, commission questions, rate clarifications
  • Merchant support: Send merchants to Square's help center for technical setup questions